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Can Brands Cash In On Solar Eclipse?

A survey found over half of consumers associate product purchases with new experiences.

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By: Lianna Albrizio

Associate Editor

As the world prepares for today's solar eclipse, the rare astronomic phenomenon is also presenting consumer brands with the chance to align themselves with the major event, per GlobalData analysts.   For most brands, besides generating short-term buzz, there also exists an opportunity to dominate social discourse and earn consumer adoration long after the moon finishes its transit, analysts say. New Experiences Align with Product Purchases  A Q4 consumer survey conducted by ...

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